Everybody doesn’t need an app, but every business does need an app strategy. Sure having a great app idea is important, but how does the app fit into the overall business strategy? How does it fit into the technology strategy? How does it fit into the marketing & sales strategy? Moveable Bytes can help you figure out your mobile strategy including what kind of apps should be considered, what your competitors are doing, and setting goals (short and long term) for your mobile app development plan.
So, you’ve got a great app idea. It’s going to change the world, and then you go to the app store and dozens of other people have already beat you to it. With hundreds of thousands of apps on the various app stores, this is a pretty common story. We’ll help you figure out not only what the competitors are doing, but how well they are doing it and where you may be likely to beat them even if they were first.
So, you’ve got a solid app idea that you think can win in the various stores. One of the biggest mistakes people make is assuming they know their audience, because, after all, we all use apps right? That turns out to be a pretty dangerous assumption. In our audience analysis, we research who the likely users are for your app, and then look into not only what they need and want, but when, where and how they want it. We use time tested techniques for audience research such as focus groups, field studies, interviews, and observation among many others.
User Experience Design
Often people want to jump directly to how the app is going to look. Often that can result in wasted time and money. It’s best to start with the results of the competitive and audience analysis to determine what the app needs to do. This includes not only a short-term and long-term feature list, but also setting the minimum viable product. It’s often best to get the app out into the wild as quickly as possible to obtain feedback not only on who wants to use it, but how they are using it. By making frequent, quick updates the app can grow and respond to user demand. This phase also prioritizes the core functionality by determining the 1 (yes, one) thing that the app must do and must do well. The least of features then leads to an Information Architecture for the app.
User Interface Design
Once you know who the app is for and what it’s going to do, it’s finally time to begin to design how the app is going to look. Knowing your audience and the competition can be a big help here again. Certainly colors, fonts, art style, information design, and brand are all very important here. But UI also needs to also consider word choice, tone, and language, not to mention localization, usability, and audience perception. We work hard to make sure the app has just the right look and feel for your audience and organization.
Finding mobile app developers is hard. Finding good ones is even harder. Every one of our team members has years of experience in programming and specific experience in iOS, Android, Windows Mobile, and web app development. We work in a flexible environment that allows us to manage capacity to your needs. If you have a short time line, we can add more developers to the process to meet your needs. We also offer backend development services for those apps that may need interaction with a server for content management, reporting, eCommerce, finance, or a variety of other needs. And when we’re done, unlike other firms, we don’t own the code. It’s yours to do with as you wish including handing it to another developer, but we’re confident you won’t.
Once your app is complete, we can upload it to the app stores for you or help you deploy it inside your organization. If you prefer, since the source code is yours, you can also upload the app to the stores yourself. We’ll even help you through the process.
It’s a great app idea! It looks amazing! It meets a need and does it really well! You built it and they will come, right? Sadly, no. With hundreds of thousands of apps on the app stores, it’s hard to make yours stand out, even if it really is the only one of it’s kind. Through our partners, we can help you get your app seen through microsites, blogger reviews, public relations, advertising, search engine optimization, and may other marketing techniques.
And you thought you were done once the app was deployed…now it’s time to see how it’s doing. Are people using it? Who? How often? What features are they using most? How long are they using it? Where? When? All of these questions can be answered with various tracking mechanisms. We can help you track this information and use it to inform future decisions about app development.
Let’s face it. Apps are software, and software needs support. Most of that can and should be handled by a well-designed website for the app including FAQs, forums, videos, blogs, etc. Through our partners, we can help you develop those. And, for that rare app that needs it, we can even set up (and optionally staff) live customer support through chat or phone if you prefer.
App development is never done. Even if the code was perfect, the design was amazing, everything works, and every desired feature made it into version 1.0, apps still need maintenance. Since you own the code, if you know how to program you can maintain it yourself, or you can hand it off to a different developer (we’re sure you won’t), or you can have us maintain it for you. Depending on your situation, we can set up hourly, project-based or even a retainer to make sure your app gets the on-going attention it deserves.
Education, Training & Consulting
All these services are great, but sometimes you just want to do it in house, but don’t yet have the full skill set to make it happen. We can come teach your people how to do any of these things. Our team members have been teaching design and development for almost 25 years, and we can help get your team up to speed. We teach programming in iOS, Android, as well as overall mobile design. We also offer both public and private (custom) classes. You can come to our site or we can come to yours.