We get the question all the time… “What device should we develop for? Should we develop for Blackberry?” If you’re developing an app for the general public, today’s news continues to push developers to say “No”. RIM has been in free fall since the launch of the iPhone with Android’s launch making it even harder for them to climb out of their slide. It’s just been a couple months since RIM announced their pending departure from the consumer market, while trying to revamp their business market with the planned launch later this year of Blackberry 10.
So, should you develop an app for the Blackberry? Well, the answer’s not as easy as you might think. If you’re developing an app for consumers, then possibly not. On the other hand, RIM has tools that allow Android apps to be directly converted/published for Blackberry. So, then we’re back to maybe. But what if your audience is business people? Well, the Blackberry still remains popular in certain audiences. But the company seems to be failing quickly laying off another 2,000 people. Will they be around? Will business people get skittish and leave for another platform? No one quite knows what will happen.
So, in the end, the decision of whether or not to build for Blackberry comes down to the topic of our post for today and the next few posts. Know your audience. Do they use Blackberry? Do they plan to continue using Blackberry? That research will prove invaluable in the decision of which devices to develop.